Privacy Policy

Last updated: September 15, 2026

Watchtower Brewing Company respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, sign up for email or text messages, submit a form, or otherwise interact with us online.

For purposes of this policy, “Watchtower,” “we,” “us,” and “our” refer to Watchtower Brewing Company.

Information We Collect

We may collect information that you provide directly to us, including:

Your name
Email address
Mobile phone number
Date of birth when required for age verification
Information you submit through contact, private-event, or other website forms
Marketing preferences and consent information
Any other information you choose to provide to us

We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, referring pages, pages visited, and general website usage information.

How We Use Your Information

We may use the information we collect to:

Respond to questions, inquiries, and private-event requests
Send newsletters, brewery news, event announcements, promotions, and other email communications you have requested
Send text messages when you have specifically opted in to receive SMS marketing
Verify eligibility for age-restricted communications
Operate, maintain, and improve our website
Understand how visitors use our website and communications
Protect the security and integrity of our website
Comply with legal, regulatory, and carrier requirements

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Email Marketing

If you subscribe to our email list, we may send you brewery updates, event information, new beer announcements, promotions, and other Watchtower news.

We currently use Klaviyo to manage our marketing communications. Information submitted through our email signup forms may be processed and stored by Klaviyo on our behalf.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in an email.

SMS and Text Message Marketing

If you choose to subscribe to Watchtower Brewing Company text messages, we may use your mobile phone number to send marketing messages such as brewery updates, event announcements, promotions, and other Watchtower news.

Because Watchtower Brewing Company is an alcohol-related business, SMS subscribers must satisfy applicable age-verification requirements. We may collect and retain your date of birth for purposes of confirming that you are legally eligible to subscribe to our text message program.

Consent to receive text messages is not a condition of purchasing any product or service from Watchtower Brewing Company.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. You may reply HELP for assistance.

We will not share your SMS opt-in or consent status with third parties for purposes unrelated to providing the messaging program. We may share information necessary to operate the program, including your mobile number, SMS consent information, and related data, with service providers that assist us in delivering text messages, such as messaging platforms, telecommunications providers, and other vendors involved in providing the service.

Watchtower currently uses Klaviyo to help manage and deliver email and SMS marketing communications.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate properly, remember preferences, understand website activity, measure performance, and support third-party services.

Some third-party content or services embedded in our website may also place cookies or collect information according to their own privacy policies.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Website Analytics and Technical Information

We may use analytics and website-performance tools to understand how visitors interact with our site. These tools may collect information such as pages viewed, approximate location, device and browser information, referring websites, and interactions with website features.

We use this information to improve our website and better understand how people find and use Watchtower's online services.

Forms and Inquiries

When you submit a form through our website, such as a private-event inquiry or contact request, we use the information you provide to respond to your request and provide the requested service.

We may use third-party service providers to transmit, process, or store form submissions on our behalf.

Third-Party Services

We use third-party companies and services to help operate our website and business. These may include services for:

Website hosting and security
Email delivery
Email and SMS marketing
Website analytics
Contact and inquiry forms
Embedded maps, social media, or other website content

These providers may process information on our behalf as necessary to provide their services.

We do not sell your personal information in the ordinary course of our business.

Embedded Content and External Links

Our website may include links to or embedded content from third-party websites and services, including social media platforms, maps, event services, or other online services.

Interacting with third-party content may allow those providers to collect information about you. Their collection and use of information is governed by their own privacy policies, not this Privacy Policy.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including maintaining subscription and consent records, responding to inquiries, satisfying legal or regulatory obligations, resolving disputes, and enforcing agreements.

Certain unsubscribe, suppression, and consent records may be retained so that we can honor your communication preferences.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Privacy Choices

You may contact us to request access to, correction of, or deletion of personal information that we maintain about you, subject to applicable law and any information we are required to retain.

You may also:

Unsubscribe from marketing emails using the unsubscribe link in the email
Opt out of SMS marketing by replying STOP
Adjust cookies through your browser settings

Depending on where you live, you may have additional privacy rights under applicable law.

Age Restrictions

Watchtower Brewing Company produces and sells alcoholic beverages.

Our SMS marketing program is intended only for individuals who meet the applicable legal age requirement. In the United States, subscribers must be at least 21 years old to receive alcohol-related SMS marketing from Watchtower.

We may use age-verification measures before allowing enrollment in SMS marketing.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, services, technology, or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Watchtower Brewing Company
22 Howard Street
Aberdeen, Maryland
Email: [email protected]